Creative Uses Of QR Codes


With the growth in popularity of QR codes, they have started to appear in traditional advertisements including newspaper and magazine ads, on TV, menus at restaurants, in stores, and countless other places. Some creative ways of using QR codes for marketing and other purposes can be found below.



Scavenger Hunts

Most people find scavenger hunts to be engaging and fun and while they might be easier to write about than actually administer, QR code scavenger hunts can be great for destination marketing. Scavenger hunts are a fantastic way to get visitors to see places they might otherwise not go to without the QR code scavenger hunt.



QR Code Business Cards

While not necessarily the most creative use of QR codes, most businesses that use this technology will do so through the use of QR code business cards. Business cards are small and can often look cluttered and overloaded with contact information. Instead, you could place a QR code on your business cards that directs people to your website or Facebook, Twitter, LinkedIn, Flickr, Digg, YouTube and Yelp accounts among countless other types of information.



Storefront Display QR Codes

There are very few, if any retail businesses that are open twenty four hours a day, seven days a week. Instead of having customers just walk away when the doors are locked, some businesses have taken to placing QR codes on their windows or storefront displays that when scanned will lead to the businesses online shopping store. A quick scan of the QR code will turn that potential lost customer into an online customer.

 


Clothing

Putting QR codes on clothing such as t-shirts can be a great promotional tool. Wearing a t-shirt with a QR code on it containing your businesses information and then going to a public event can be a great way to get the word out about your business. Even better would be to make up some QR code t--shirts and give them out as promotional products. The more people that wear the shirts, the more your business will be marketed.



Discounts & Coupons

For retail stores, a great way to increase sales would be to create discounts and coupons specific to QR codes. Place these codes throughout the store and in advertisements and when customers scan the codes, they will be provided with a special discount or coupon for your store.



Stickers for Your Laptop

Make it easy for people to connect with you by placing a QR code sticker of your website on your laptop. When you are sitting at the local coffee shop or attending a conference with your computer, potential customers will be able to scan the code and will be directed to your website.



Get Artistic with QR Code Design

QR Codes are pretty interesting and due to their error correction technology can be manipulated to a certain degree. This means that you can play around with your QR code and work in your brand or logo. This makes the artistic QR code more fun and allows customers to easily identify the brand, logo, or business.